BUILD IT

• Define your mission plan


• Get connected to the Web - for free


• Find a host for your pages - for free


• Choose and obtain the best Web page editing tools - for free


• Learn how to design a manageable and accessible site


• Enhance your HTML skills and build your page


• Publish your site with free FTP programs

PROMOTE IT

• Get included in search engines and directories - for free


• Harness the power of keywords to boost search engine visibility


• Avoid the no-nos that can get your site banned from search directories


• Get other sites to display your ads and promote your site - for free


• Win Web site awards for fun and profit


• Write and distribute press releases - for free


• Find out how FFA pages work, and how they don't


• Discover and interpret statistics about who visits your pages and where their coming from

PROFIT FROM IT

• Learn how to sell product and services from your site, even if you don't have any of your own to offer


• Get the inside scoop on affiliate programs: how they work, payment terms, tracking methods, and reporting


• Learn the right (and wrong) way to affiliate success


• Find out how to take orders, accept credit cards, and sell online, with no muss, fuss, or complications


• Learn how to make money selling advertising on your Web site


• Get the scoop on what it takes to sell your site and walk away with a pocket full of cash

PLUS

• Discover how you can add community building features such as discussion boards, polls, a chat room, or live newsfeeds - for free


• Learn the difference between Perl, CGI, Javascript, and other popular Web technologies, and how you can use them without becoming a programmer


• Start and run your own online newsletter - for free


• Keep your site in tip-top shape using free maintenance tools

Cheap Web Tricks: Build and Promote a Successful Web Site Without Spending a Dime is dedicated to frugal people everywhere, who know there's always a better way.