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Seven Ways to Put your Business Online
And The One Guaranteed Way to Do It at No Cost

Ever since businesses realized that the Internet is the ultimate resource to reach more people in less time for less than most other marketing mediums, business owners have been asking "How can I get my business online and thus in the global marketplace?" This question was answered with many solutions to include ďmy son took a web class in school, he can do it." Well, letís look at the seven different ways to put your business online and the pros and cons of each.

Do It Yourself

The first way would be the obvious, to do it yourself. If you have technical knowledge and time on your hands then this is a great way to put up a site that suites your business.

Pros:

  • Save money by not paying someone else to do it for you
  • Maintain full control of your site
  • Sense of pride in what you have accomplished

Cons:

  • Many business owners lack the technical knowledge to effectively develop all the necessary components of their web site.
  • Many business owners lack the knowledge of how to write effective web copy that will encourage sales as well as will be optimized for search engines. They are not versed in layout designs that increase accessibility and functionality.
  • They do not have hours invest in research, development and implementation of a business web site because they must run their business so they put together a rush project.
  • Many business owners do not know how to effectively market the site after the design.

Results:
In most cases the results are that the business owner builds a site that brings no results. The site is a creation that only the owner appreciates. Due to the lack of expertise and time, they miss many critical elements in their site. So although the price was not much more than registration of a domain name, purchasing of software, hosting fees and time, it cost the owner thousands in loss time and sales.

Friends and Family

Many business owners have friends and family that have some web design experience, but few have people in their circle that have a full understanding of developing a business site and how it interacts online.

Pros:

  • The price of designing the site will be minimal
  • You have someone with some technical knowledge to design and maintain your site
  • You have a personal bond with the designer

Cons:

  • Since this is for a friend or family and is a low-paying or no-paying job, many friends and family take their time and do not put forth the same effort as if it were a full paying job.
  • The knowledge of the friend or family may not be much more than the business owner, so the development of good copy and functional design will be lacking.
  • After the design is complete the job is done, there is no further marketing of the site.

Results:
In most cases the results are the same as the results would be if the business owners would have done it themselves. With out the expertise in web design and Internet marketing, the site brings no results and thus wastes valuable time and money.

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