Google AdSense Rewards Content with Advertising Revenue
By Shelley Lowery
If you've been looking for an easy way to increase your website's revenue,
Google AdSense may be your answer.
Google AdSense is a phenomenal new advertising revenue program that is taking
the Internet by storm. It was specifically designed to enable content rich
sites to increase their advertising revenue simply by displaying Google AdWords
Google AdSense makes selling advertising space easy, as they handle everything
for you. With access to a database of 100,000 advertisers, you'll never have
to worry about finding advertisers for your website again.
The concept is simple. If you have a quality site that provides content,
such as articles, you may qualify to display Google AdWords text ads on your
web pages. If your site is approved, you will receive a portion of the pay-per-
The great thing about Google's sophisticated advertising system is that the
ads that display on your web pages are relevant to your content. They scan
each page to determine what your page is about and display the ads accordingly.
This will increase your click-through rate considerably, as relevant text
ads combined with quality content are highly effective.
Although the AdSense program is free to apply, your site will be reviewed
and must be approved in order to begin displaying the ads.
As there have been many sites turned down, you'll need to ensure your site
meets Google's criteria prior to applying. You can find the guidelines at
the following web address:
They're basically looking for quality sites offering content. The keywords
here are "quality and content." If your site is under construction, loaded
with advertising and/or broken images and links, don't even waste your time
applying, as you won't be accepted. However, if you have a quality site and
provide your visitors with content, you will most-likely be accepted.
The more content pages you have, the more advertising revenue you can make.
It's really that simple. If you don't have your own content, there is a wealth
of content available on Internet completely free. Subscribe to any of the
following article announcement groups to receive new article submissions
Article Announce - All types of articles
AABusiness - Business oriented articles, including: Business, Ecommerce,
Sales, Networking, Business Communication, Internet Marketing, Promotion,
AAInternet - Internet oriented articles, including: Ebooks, Ezines,
Search Engines, Web Design, Web Development, Web Sites, etc.
AAHome - Home and Family oriented articles, including: Parenting,
Relationships, Cooking, Recipes, Crafts, Gardening, Home, etc.
AAHealth - Health and Fitness oriented articles, including both physical
and emotional health.
AAGeneral - General Interest oriented articles.
With your subscription to any of the above groups, you'll not only receive
new article submissions delivered to your email, but you'll also have access
to the archives which contain thousands of quality articles.
Once you've located articles that are relevant to your website, simply create
a page for each. For example, if you find ten appropriate articles, you can
create ten new content pages in which you can display Google AdWords ads.
Not only will you be adding valuable content for your visitors, but you'll
also increase your website's traffic and revenue. It's a win-win deal no
matter how you look at it.
Once your site has been approved, you simply select the style of ads you'd
like to display and paste the code into your web pages where you'd like the
ads to display.
Although all of the ads are text ads, there are currently four layout options
to select from:
Standard 468 x 60 banner format (displays up to 2 ads)
Vertical 120 x 600 skyscraper ad (displays up to 4 ads)
Horizontal 728 x 90 Leaderboard (displays up to 4 ads)
300 x 250 Inline rectangle (displays up to 4 ads)
Although all four ad styles can be effective, the "skyscraper" ads placed
toward the top right side of your page or the "Leaderboard" ads placed at
the top of the page generally will provide a higher click-through rate than
the other two styles.
However, each page is different and will produce different results. For this
reason, you may want to test your pages and display the style that produces
the highest click- through rate.
Once you begin displaying the ads on your website, you can visit Google and
log in to your account to see how the ads are performing. You can view the
number of impressions, clicks, click-through rate and your earnings.
If you're concerned about displaying ads that may compete with products or
services you're promoting, Google offers an option to filter out unwanted
ads. In addition, you can display the ads along with any affiliate programs
you may be promoting, as long as the ads don't look like Google ads.
Google AdSense is the hottest advertising revenue program on the Internet.
Isn't it about time you got paid for your content?
Shelley Lowery is the publisher of Etips -- Web Design, Internet Marketing
and Ecommerce Solutions. Visit Web- Source.net to sign up for a free subscription
and receive a free copy of Shelley's highly acclaimed ebook, "Killer Internet
Marketing Strategies." www.web-source.net